VIDEO GENERATION
🔹 1. What is AI Video Generation?
AI Video Generation is the ability to create professional-quality videos using artificial intelligence — without a camera, studio, or actors.
It turns text into video, often using virtual presenters, AI voiceovers, subtitles, and visuals.
✅ Example: Type a welcome message for your customers — in 5 minutes, AI creates a polished onboarding video with a human avatar speaking it in English, Hindi, or Spanish.
Did You Know?
💡 91% of businesses use video as a marketing tool in 2024, but 65% struggle with the time and cost of video production (Wyzowl).
AI video tools solve this — in minutes, not days.
🔹 2. Who Can Use These Tools? (With Real-World Examples)
These tools are for everyone who communicates — but especially powerful for:
| Professional | Use Case | Example |
|---|---|---|
| 🎯 Marketers | Ad creation, product videos | A social media manager builds 10 short videos from one blog post using Pictory. |
| 🧑🏫 Trainers / Educators | E-learning, course videos | A coach creates a 15-part video course using Synthesia, in 3 languages — no filming needed. |
| 💼 HR Professionals | Onboarding, company updates | An HR team sends monthly updates using AI avatar videos created in minutes. |
| 🚀 Startup Founders | Pitch decks, demos | A founder uses Runway ML to show product workflows with AI-generated video clips. |
| 🧑💻 Freelancers / YouTubers | Content creation, faceless videos | A solo creator publishes 30 YouTube Shorts/month with AI narration and visuals. |
🔹 3. How Are Synthesia, Pictory & Runway ML Different from AI Assistants?
AI assistants like ChatGPT are amazing for:
Writing scripts
Generating ideas
Planning outlines
But they don’t create visual content.
These three tools turn the assistant’s output into something you can publish:
| AI Assistant | AI Video Tools |
|---|---|
| Text output only | Full video creation |
| Great for copy | Great for video-ready assets |
| No visuals or animation | Includes avatars, motion, editing |
🎥 Example Workflow:
Use ChatGPT to write a course script
Use Synthesia to turn it into a lesson video with a virtual presenter
Polish it with Runway ML for effects
🔹 4. Why Do You Need These Tools? What Are the Advantages?
Traditional video production is slow and expensive:
Camera setup: ₹20,000+
Video editor: ₹5,000 per video
Studio rental: ₹1,000/hour
Timeline: 5–10 days per video
AI Video Generation gives you:
✅ 90% faster delivery
✅ Up to 95% cost savings
✅ Multilingual voiceovers instantly
✅ Consistent branding across videos
Example:
An online coach producing 30 videos/month would spend ₹1.5L monthly with traditional methods. With Synthesia + Pictory, it’s under ₹5,000.
🔹 5. What Makes These Tools Unique? Why Not Just Use Any AI Tool?
Most AI tools focus on content — not presentation. They help you write, plan, or summarize.
Video generation tools:
Convert raw ideas into full motion video
Speak in human-like voices and avatars
Add subtitles, background music, and visuals automatically
Why not just use AI assistants?
Because your audience doesn’t read scripts — they watch videos.
⚡️ These tools create end-product content, not just drafts.
🔹 6. What Activities Can You Do with AI Video Generation?
You can produce:
| Activity | How It Helps |
|---|---|
| 🎓 Online Courses | Create 30+ lessons per week with AI presenters |
| 🛍 Product Explainers | Auto-convert product text into promo videos |
| 📣 Social Media Content | Turn blog posts into 10 short videos instantly |
| 💬 Internal Training | Explain SOPs or company policies visually |
| 💼 Client Proposals | Record pitches with avatars, even if camera-shy |
Real Example:
A solo HR professional at a startup builds an entire onboarding series using Pictory + Synthesia, reducing manual calls by 70%.
🔹 7. Which One is Better for You? (Use-Case Fit)
Each tool excels in its area. Here’s the simplified answer:
| If You Want To… | Use This Tool |
|---|---|
| Make videos with human avatars reading scripts | ✅ Synthesia |
| Convert blogs or scripts into video slides with stock footage | ✅ Pictory |
| Add visual effects, edit videos with AI, generate unique shots | ✅ Runway ML |
Recommendation:
If you’re building a video course, marketing content, or training series — Synthesia is your best investment. For faceless video content from articles, go with Pictory. Creatives or YouTubers will love Runway ML.
🔹 8. Feature & Pricing Comparison (As of 2025)
| Tool | Key Features | Ideal For | Starting Price |
|---|---|---|---|
| Synthesia | 140+ avatars, 120+ languages, screen recording, templates | Corporate training, video courses, HR & L&D teams | $22/month |
| Pictory | Blog-to-video, AI subtitles, branding kit, social video tools | Marketers, solo creators, YouTubers | $23/month |
| Runway ML | AI video editing, green screen, text-to-video, motion tools | Creators, designers, short-form editors | $12/month + pay-per-feature |
